{"title":"Matcha Velvet 7","description":"\u003cp\u003eAn exclusive line of single origin, single cultivar \"shincha\" matcha from Yame, Fukuoka. This collection gives us an opportunity to taste matcha from the famous Yame region in its purest form: freshly harvested, direct from the grower, and unblended.\u003c\/p\u003e","products":[{"product_id":"shincha-matcha-saemidori","title":"Matcha Velvet 7  \"Saemidori\"","description":"\u003cp\u003eMatcha \"Velvet 7\" is a new, exclusive line of single origin, single cultivar shincha (new harvest) matcha from Yame, Fukuoka. This series is a rare opportunity to taste matcha from the famous Yame region in its most pristine state: freshly harvested, direct from the grower, and unblended.\u003c\/p\u003e\n\u003cp\u003eWe launch this series with perhaps the gentlest and the most outstanding of the 7 cultivars: Saemidori has such a soft, refined and refreshing quality, it shifts our understanding of what matcha from Yame can be like. It has an incredibly creamy mouthfeel, with notes of soybean, tea leaf, and bamboo.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSmell\u003c\/strong\u003e:  sweet, soybean, sprouted greens, lily \u003cbr\u003e\u003cstrong\u003eColour\u003c\/strong\u003e: asparagus green\u003cbr\u003e\u003cstrong\u003eTaste\u003c\/strong\u003e: creamy, tea leaf, fresh bean, bamboo, clean finish \u003c\/p\u003e","brand":"Cultivate Tea","offers":[{"title":"30g bag","offer_id":50329417416984,"sku":null,"price":48.0,"currency_code":"CAD","in_stock":true},{"title":"50g bag","offer_id":50329419710744,"sku":null,"price":80.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0091\/5737\/8153\/files\/cultivate-june-2025-matcha-v3-3769_3e5ecb3a-158d-4145-96e0-5d865ee44380.jpg?v=1749671463"},{"product_id":"matcha-velvet-7-kirari","title":"Matcha Velvet 7  \"Kirari\"","description":"\u003cp\u003e\"Matcha Velvet 7\" is a new, exclusive line of single origin, single cultivar shincha (new harvest) matcha from Yame, Fukuoka. This series is a rare opportunity to taste matcha from the famous Yame region in its most pristine state: freshly harvested, direct from the grower, and unblended.\u003c\/p\u003e\n\u003cp\u003eThese matcha are also unique as they are delicious both as a latte or usucha (with only water), so we invite you to experience them both ways.\u003c\/p\u003e\n\u003cp\u003eKirari is the water spirit of this series, so much so that we enjoy it both as a latte and usucha style, and will offer it to you both ways. Its electric green colour, sweet plant notes, and orchid flower finish culminate like an enchanted lake.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSmell\u003c\/strong\u003e: soy bean, freshly shelled peas, water flowers \u003cbr\u003e\u003cstrong\u003eColour\u003c\/strong\u003e: lime green\u003cbr\u003e\u003cstrong\u003eTaste:\u003c\/strong\u003e rich, orchid aroma, seaweed, floral and electric finish \u003c\/p\u003e","brand":"Cultivate Tea","offers":[{"title":"30g bag","offer_id":50356688748824,"sku":null,"price":48.0,"currency_code":"CAD","in_stock":true},{"title":"50g bag","offer_id":50356688781592,"sku":null,"price":80.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0091\/5737\/8153\/files\/cultivate-june-17-2025-matcha-1-v3-5440.jpg?v=1750651458"},{"product_id":"matcha-velvet-7-oku-yutaka","title":"Matcha Velvet 7  \"Oku Yutaka\"","description":"\u003cp\u003e\"Matcha Velvet 7\" is a new, exclusive line of single origin, single cultivar shincha (new harvest) matcha from Yame, Fukuoka. This series is a rare opportunity to taste matcha from the famous Yame region in its most pristine state: freshly harvested, direct from the grower, and unblended.\u003c\/p\u003e\n\u003cp\u003eThese matcha are also unique as they are delicious both as a latte or usucha (with only water), so we invite you to experience them both ways.\u003c\/p\u003e\n\u003cp\u003eFor anyone who likes their matcha sweet, you will be so pleased to encounter Oku Yutaka. This matcha bewilders us because, prepared as a latte, you'd think it had secretly generated its own sugar. It has a thick, satisfying mouthfeel and leaves the taste of marshmallow on your tongue.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSmell\u003c\/strong\u003e:  mineralic, oily, perfumed \u003cbr\u003e\u003cstrong\u003eColour\u003c\/strong\u003e: grass green \u003cbr\u003e\u003cstrong\u003eTaste:\u003c\/strong\u003e rich, very sweet, ice cream, marshmallow \u003c\/p\u003e","brand":"Cultivate Tea","offers":[{"title":"30g bag","offer_id":50356695367960,"sku":null,"price":52.0,"currency_code":"CAD","in_stock":true},{"title":"50g bag","offer_id":50356695400728,"sku":null,"price":86.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0091\/5737\/8153\/files\/cultivate-june-17-2025-matcha-2-v3-5614.jpg?v=1750651408"},{"product_id":"matcha-velvet-7-ooiwase","title":"Matcha Velvet 7  \"Ooiwase\"","description":"\u003cp\u003e\"Matcha Velvet 7\" is a new, exclusive line of single origin, single cultivar shincha (new harvest) matcha from Yame, Fukuoka. This series is a rare opportunity to taste matcha from the famous Yame region in its most pristine state: freshly harvested, direct from the grower, and unblended.\u003c\/p\u003e\n\u003cp\u003eOoiwase is the richest and most complex matcha we have released in the Velvet 7 series thus far. It has both an intense pigment and an intense character. With rich, nutty notes and a weighty warmth it is very pleasing, both as a latte and usucha style – so we will encourage you to try it both ways!\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSmell\u003c\/strong\u003e:  toasted nori\u003cbr\u003e\u003cstrong\u003eColour\u003c\/strong\u003e: grass green, intense pigment \u003cbr\u003e\u003cstrong\u003eTaste\u003c\/strong\u003e: richest, nutty, cashew, fava bean, dense\u003c\/p\u003e","brand":"Cultivate Tea","offers":[{"title":"30g bag","offer_id":50356696580376,"sku":null,"price":52.0,"currency_code":"CAD","in_stock":true},{"title":"50g bag","offer_id":50356696613144,"sku":null,"price":86.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0091\/5737\/8153\/files\/cultivate-june-17-2025-matcha-3-v3-5714.jpg?v=1750651361"},{"product_id":"matcha-velvet-7-tsuyu-hikari","title":"Matcha Velvet 7  \"Tsuyu Hikari\"","description":"\u003cp\u003e\"Matcha Velvet 7\" is a new, exclusive line of single origin, single cultivar shincha (new harvest) matcha from Yame, Fukuoka. This series is a rare opportunity to taste matcha from the famous Yame region in its most pristine state: freshly harvested, direct from the grower, and unblended.\u003c\/p\u003e\n\u003cp\u003eThe airiest matcha in the Velvet 7 series, this one lands like a fairy. It is a vibrant, chlorophyll rich green and brings an oxygenated clarity and freshness with it. You'll taste sugar crystals in this matcha, before it finishes with a bright, pleasing astringency.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSmell\u003c\/strong\u003e: chlorophyll, macadamia\u003cbr\u003e\u003cstrong\u003eColour\u003c\/strong\u003e: conifer green\u003cbr\u003e\u003cstrong\u003eTaste\u003c\/strong\u003e: clean, airy, sugar crystal, electric finish\u003c\/p\u003e","brand":"Cultivate Tea","offers":[{"title":"30g bag","offer_id":50442050634008,"sku":null,"price":52.0,"currency_code":"CAD","in_stock":true},{"title":"50g bag","offer_id":50442050666776,"sku":null,"price":86.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0091\/5737\/8153\/files\/july-matcha-1-v1-1063.jpg?v=1752901282"},{"product_id":"matcha-velvet-7-saeakari","title":"Matcha Velvet 7  \"Saeakari\"","description":"\u003cp\u003e\"Matcha Velvet 7\" is a new, exclusive line of single origin, single cultivar shincha (new harvest) matcha from Yame, Fukuoka. This series is a rare opportunity to taste matcha from the famous Yame region in its most pristine state: freshly harvested, direct from the grower, and unblended.\u003c\/p\u003e\n\u003cp\u003eA paradoxical matcha, Saeakari opens light and closes rich! It has a soothing toasted quality to it, like genmaicha, that deepens into a nutty sweetness as its flavour intensifies. This matcha takes us on such a journey we had to make two tasting charts for it: one for its beginning, and one for its finish.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSmell\u003c\/strong\u003e: toasted grain, soba cha \u003cbr\u003e\u003cstrong\u003eColour\u003c\/strong\u003e: fern green \u003cbr\u003e\u003cstrong\u003eTaste\u003c\/strong\u003e: popcorn, walnut skin finish, bewildering … light opening, but a rich finish\u003c\/p\u003e","brand":"Cultivate Tea","offers":[{"title":"30g bag","offer_id":50442053976344,"sku":null,"price":52.0,"currency_code":"CAD","in_stock":false},{"title":"50g bag","offer_id":50442054009112,"sku":null,"price":86.0,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0091\/5737\/8153\/files\/july-matcha-2-v1-1132_f023e57c-dfc2-4dad-a4b1-9ef2db3886d9.jpg?v=1752901549"},{"product_id":"matcha-velvet-7-seimei","title":"Matcha Velvet 7  \"Seimei\"","description":"\u003cp\u003e\"Matcha Velvet 7\" is a new, exclusive line of single origin, single cultivar shincha (new harvest) matcha from Yame, Fukuoka. This series is a rare opportunity to taste matcha from the famous Yame region in its most pristine state: freshly harvested, direct from the grower, and unblended.\u003c\/p\u003e\n\u003cp\u003eWe finish our Velvet 7 series with something as remarkable as it is delicious. Seimei tastes so much like chocolate you will be surprised that it is green. Its deep sweetness is lifted up by pretty floral notes – this is one for the sensualists.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSmell\u003c\/strong\u003e: lake water, violets\u003cbr\u003e\u003cstrong\u003eColour\u003c\/strong\u003e: forest green \u003cbr\u003e\u003cstrong\u003eTaste\u003c\/strong\u003e: chocolate, malted sweetness, floral uplift\u003c\/p\u003e","brand":"Cultivate Tea","offers":[{"title":"30g bag","offer_id":50442055778584,"sku":null,"price":52.0,"currency_code":"CAD","in_stock":true},{"title":"50g bag","offer_id":50442055811352,"sku":null,"price":86.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0091\/5737\/8153\/files\/july-matcha-3-v1-1222.jpg?v=1752901534"},{"product_id":"matcha-velvet-7-tasting-flight","title":"Matcha Velvet 7 Tasting Flight","description":"\u003cp\u003eOur “Matcha Velvet 7” series is a rare opportunity to taste matcha from the famous Yame region in its most pristine state: freshly harvested, direct from the grower, and unblended. \u003c\/p\u003e\n\u003cp\u003eThese teas are impressive on their own, but really come into focus when tasted alongside one another. We’ve designed three different tasting flights for you to choose from, so you may dive as deeply as you like into this impressive collection at home. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThree \u2028\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eTwo selections of our favourite comparisons — these trios offer a very satisfying introduction to single varietal matcha from Yame. \u003c\/p\u003e\n\u003cp\u003eThree: One \u003cstrong\u003eSaemidori, Oku Yutaka, Ooiwase\u003c\/strong\u003e \u003c\/p\u003e\n\u003cp\u003eThree: Two \u003cstrong\u003eTsuyu Hikari, Kirari, Seimei \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFive \u2028\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eTogether, these 5 single varietal matcha demonstrate the incredible range of qualities and flavour profiles in the Velvet 7 series. From refreshing to rich, floral to nutty, sweet to seaweedy – you will experience it all. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTsuyu Hikari, Kirari, Oku Yutaka, Ooiwase, Seimei \u2028\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSeven: The Entire Collection \u003c\/strong\u003e\u2028\u003c\/p\u003e\n\u003cp\u003eFor the deeply curious and the most enthusiastic matcha lovers out there, we offer you the collection in its entirety. As a whole set it has much to teach us about the nuances, terroir, and craftsmanship of this exhilarating form of green tea. \u003c\/p\u003e\n\u003cp\u003eEach pack is 10 grams, for approximately 3 servings. \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Cultivate Tea","offers":[{"title":"Three: One \/ With Gift Box","offer_id":51197426729240,"sku":null,"price":75.0,"currency_code":"CAD","in_stock":true},{"title":"Three: One \/ No Gift Box","offer_id":51197426762008,"sku":null,"price":65.0,"currency_code":"CAD","in_stock":true},{"title":"Three: Two \/ With Gift Box","offer_id":51197426794776,"sku":null,"price":75.0,"currency_code":"CAD","in_stock":true},{"title":"Three: Two \/ No Gift Box","offer_id":51197426827544,"sku":null,"price":65.0,"currency_code":"CAD","in_stock":true},{"title":"Five \/ With Gift Box","offer_id":51197426860312,"sku":null,"price":113.0,"currency_code":"CAD","in_stock":true},{"title":"Five \/ No Gift Box","offer_id":51197426893080,"sku":null,"price":108.0,"currency_code":"CAD","in_stock":true},{"title":"Seven: The Entire Collection \/ With Gift Box","offer_id":51197426925848,"sku":null,"price":155.0,"currency_code":"CAD","in_stock":false},{"title":"Seven: The Entire Collection \/ No Gift Box","offer_id":51197426958616,"sku":null,"price":150.0,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0091\/5737\/8153\/files\/velvet7.jpg?v=1770343077"}],"url":"https:\/\/cultivatetea.com\/collections\/matcha-velvet-7\/flavour-airy.oembed","provider":"Cultivate Tea","version":"1.0","type":"link"}