{"title":"For Rove Concepts Office","description":"","products":[{"product_id":"yame-matcha-yamabuki","title":"Matcha \"Yamabuki\"","description":"\u003cp\u003e\u003cstrong\u003e八女抹茶\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHarvest\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eJune 2025\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eOrigin\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eYame, Fukuoka \u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eOf all of the matcha we carry, none are better suited to making as a latte than Yamabuki. This matcha carries an intense flavour, whilst still maintaining an incredible softness: it is powerful, but without any bitterness or sharpness.\u003c\/p\u003e\n\u003cp\u003eTraditionally stone ground and well packaged for travel, this powder whisks into a silky, bright emerald froth with little effort.\u003c\/p\u003e\n\u003cp\u003eThe taste of Yamabuki sits at the perfect midpoint between its seaweedy, umami qualities and its floral, sweet qualities.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0091\/5737\/8153\/files\/matcha-yamabuki-chart.jpg?v=1727236608\"\u003e\u003c\/p\u003e\n\u003cp\u003ePlease \u003ca href=\"https:\/\/cultivatetea.com\/blogs\/news\/making-iced-matcha-latte-at-home\"\u003esee here\u003c\/a\u003e for our blog post on how to make a delicious matcha latte at home!\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e. . .\u003c\/p\u003e\n\u003cp style=\"color: #888888;\"\u003eThe 100g Bag is our most enjoyed size — about a month of daily lattes, and 23% more matcha per dollar compared to the 50g Tin.\u003c\/p\u003e","brand":"Cultivate Tea","offers":[{"title":"50g Tin","offer_id":39428041637993,"sku":"","price":60.0,"currency_code":"CAD","in_stock":true},{"title":"50g Bag","offer_id":39428041670761,"sku":"","price":48.0,"currency_code":"CAD","in_stock":true},{"title":"100g Bag","offer_id":50379694342424,"sku":null,"price":92.0,"currency_code":"CAD","in_stock":true},{"title":"200g Bag","offer_id":50558728798488,"sku":null,"price":175.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0091\/5737\/8153\/files\/615A6040.jpg?v=1682815796"},{"product_id":"matcha-kakegawa-for-matcha-latte","title":"Matcha \"Kakegawa\"","description":"\u003cp\u003e\u003cstrong\u003e掛川抹茶\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHarvest\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eMay 2025\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eOrigin\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eShizuoka, Japan \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThis matcha is from the Kakegawa region in Shizuoka, one of the key producing regions of tea in Shizuoka. Compared to Yame, the mountains in Shizuoka are bigger and the region is more expansive. \u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eMatcha Kakegawa makes a truly delicious latte, and one that is very different from our Yamabuki matcha. It stands out at first for how bright, fresh smelling, and luminous the tea powder itself is. It whisks into a smooth suspension very easily, gathering a substantial foam on top of its liquor. Pouring it into milk softens its rich green colour into a vibrant pastel. We can tell that the matcha is inherently creamy, as its taste blends inseparably with the taste of the milk. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eWhile it has a strong and captivating aftertaste, its mouthfeel and character is very light and weightless. We think this is the perfect matcha for summer – it's refreshing and, in all ways, uplifting. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0091\/5737\/8153\/files\/matcha-kakegawa-chart.jpg?v=1727236608\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003ePlease \u003ca href=\"https:\/\/cultivatetea.com\/blogs\/news\/making-iced-matcha-latte-at-home\"\u003esee here\u003c\/a\u003e for our blog post on how to make a delicious matcha latte at home!\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e. . .\u003c\/p\u003e\n\u003cp style=\"color: #888888;\"\u003eThe 100g Bag is our most enjoyed size — about a month of daily lattes, and 21% more matcha per dollar compared to the 50g Tin.\u003c\/p\u003e","brand":"Cultivate Tea","offers":[{"title":"50g Tin","offer_id":48275486507288,"sku":null,"price":58.0,"currency_code":"CAD","in_stock":true},{"title":"50g Refill","offer_id":48275486540056,"sku":null,"price":48.0,"currency_code":"CAD","in_stock":true},{"title":"100g Bag","offer_id":48275486605592,"sku":null,"price":92.0,"currency_code":"CAD","in_stock":true},{"title":"200g Bag","offer_id":49234479644952,"sku":null,"price":172.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0091\/5737\/8153\/files\/20251202_Cultivate_12677_WEB.jpg?v=1764955641"},{"product_id":"matcha-hatsu-mukashi","title":"Matcha \"Hatsumukashi\" Shincha","description":"\u003cp\u003e\u003cstrong\u003e宇治抹茶 初昔\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\"\u003e\u003cstrong\u003eOrigin\u003c\/strong\u003e\u003cbr\u003eUji, Kyoto\u003c\/p\u003e\n\u003cp dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\"\u003e \u003c\/p\u003e\n\u003cp style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\" dir=\"ltr\"\u003e\u003cstrong\u003eHarvest\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\" dir=\"ltr\"\u003eFirst Harvest 2025\u003c\/p\u003e\n\u003cp dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\"\u003e \u003c\/p\u003e\n\u003cp\u003eWhile this matcha is structured by a compelling bitterness, there is a smooth taste of milk coating its edges. It has a rich and luxurious mouthfeel with notes of soybean and fresh seaweed.  We feel the charcoal roasting process in the soft depth of its finish.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0091\/5737\/8153\/files\/matcha_hatsu_mukashi.jpg?v=1714168910\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e2g \u003c\/span\u003e\u003cspan\u003e⋅ 80\u003c\/span\u003e\u003cspan\u003e°C\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e⋅ 30ml \u003c\/span\u003e\u003cspan\u003e⋅ bamboo whisk\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e. . .\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003eArita Sansuien was founded in 1949 in Uji, Kyoto by Ippei Arita. In the 75 years since their founding, Arita Sansuien has formed deep relationships with the best tea farmers in the core producing regions of Uji. These areas – namely, Joyo City, Kyotanabe and Uji City – are some of the top regions for tencha and matcha production in all of Japan, growing the best varietals of tea trees for matcha, like Samidori, Asahi, and Ujihikari.\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003eArita Sansuien works with tea farmers who have been cultivating tencha for a long time, and only sources tencha that is hand picked: a labour intensive, and increasingly rare, way to harvest tea, even in Kyoto.\u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003eNowadays, the vast majority of tea farms producing tencha shade their fields with large swaths of black vinyl cloth. However, in Uji, Kyoto there are still a few farms that practice a traditional technique for covering tea fields, passed down since the Muromachi Period. This method uses “wara,” or natural straw, and “yoshizu” (reed stem) to cover the tea plants. Although these natural coverings are very labour intensive to craft, they produce a tea of the highest quality. The natural coverings protect tea plants from the sun, while at the same allowing them to allowing air to circulate through and around them so they can breathe. Arita Sansuien always favours tea grown under these natural shades.\u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003eAlso unique to their production, Arita Sansuien finishes their matcha with a drying process called “neri” that uses white charcoal, or “kishu binchotan.” This costly and tedious method for finishing matcha is rarely seen, and is a signature of Arita Sansuien’s commitment to the skillful traditional craftsmanship of matcha.\u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003eWith careful control of the temperature the charcoal does not burn the delicate tencha leaves, rather, it eliminates the grassiness of the tea leaves and brings out the characteristics of each unique varietal. Matcha made this way has a natural and more gentle taste. \u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003eArita Sansuien blends, mills, and charcoal fires all their matcha in house. They have 11 stone mills: running constantly, each mill will produce up to 40 grams of matcha per hour. \u003c\/p\u003e","brand":"Cultivate Tea","offers":[{"title":"20g Tin Can","offer_id":48347208876312,"sku":"","price":45.0,"currency_code":"CAD","in_stock":true},{"title":"40g Bag","offer_id":49540262789400,"sku":"","price":78.0,"currency_code":"CAD","in_stock":true},{"title":"100g Bag","offer_id":51895050207512,"sku":null,"price":135.0,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0091\/5737\/8153\/files\/G0A5123.jpg?v=1714168979"},{"product_id":"matcha-and-hojicha-tasting-flight","title":"Matcha and Hojicha Tasting Flight","description":"\u003cp\u003eFor those making matcha and hojicha lattes at home, we have assembled the 6 different matcha and 2 hojicha we carry intended for lattes into a tasting flight. Tasting them alongside one another is a wonderful activity for those who seek variety, or who would like to refine their preferences. This is also the perfect gift for anyone new to the world of matcha and hojicha.  \u003c\/p\u003e\n\u003cp\u003eChoose between two Tasting Flights: \u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMatcha Tasting Flight includes 6 sampler packs: \u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMatcha Yamabuki 10g\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eMatcha Yamekaze 10g\u003c\/li\u003e\n\u003cli\u003eMatcha Hikari 10g\u003c\/li\u003e\n\u003cli\u003eMatcha Hana 10g\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eMatcha Kakagawa 10g \u003c\/li\u003e\n\u003cli\u003eGenmaicha Matcha 10g\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eMatcha \u0026amp; Hojicha Tasting Flight includes 8 sampler packs:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMatcha Yamabuki 10g\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eMatcha Yamekaze 10g\u003c\/li\u003e\n\u003cli\u003eMatcha Hikari 10g\u003c\/li\u003e\n\u003cli\u003eMatcha Hana 10g\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eMatcha Kakagawa 10g \u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eGenmaicha Matcha\u003c\/li\u003e\n\u003cli\u003eUji Hojicha 12g\u003c\/li\u003e\n\u003cli\u003eYame Hojicha 12g\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eEach pack is is approximately 3 servings, so you can enjoy each of these delicious teas a few times over. \u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e. . .\u003c\/p\u003e\n\u003cp\u003ePlease \u003ca href=\"https:\/\/cultivatetea.com\/blogs\/news\/making-iced-matcha-latte-at-home\"\u003esee here\u003c\/a\u003e for our blog post on how to make a delicious matcha latte at home!\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Cultivate Tea","offers":[{"title":"Matcha Flight \/ No Gift Box","offer_id":51197427548440,"sku":null,"price":98.0,"currency_code":"CAD","in_stock":true},{"title":"Matcha Flight \/ With Gift Box","offer_id":49901639106840,"sku":"","price":103.0,"currency_code":"CAD","in_stock":true},{"title":"Matcha \u0026 Hojicha Flight \/ No Gift Box","offer_id":51197427581208,"sku":null,"price":120.0,"currency_code":"CAD","in_stock":true},{"title":"Matcha \u0026 Hojicha Flight \/ With Gift Box","offer_id":49901639139608,"sku":"","price":125.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0091\/5737\/8153\/files\/20260316_Cultivate_19417_WEB.jpg?v=1774797809"},{"product_id":"matcha-velvet-7-tasting-flight","title":"Matcha Velvet 7 Tasting Flight","description":"\u003cp\u003eOur “Matcha Velvet 7” series is a rare opportunity to taste matcha from the famous Yame region in its most pristine state: freshly harvested, direct from the grower, and unblended. \u003c\/p\u003e\n\u003cp\u003eThese teas are impressive on their own, but really come into focus when tasted alongside one another. We’ve designed three different tasting flights for you to choose from, so you may dive as deeply as you like into this impressive collection at home. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThree \u2028\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eTwo selections of our favourite comparisons — these trios offer a very satisfying introduction to single varietal matcha from Yame. \u003c\/p\u003e\n\u003cp\u003eThree: One \u003cstrong\u003eSaemidori, Oku Yutaka, Ooiwase\u003c\/strong\u003e \u003c\/p\u003e\n\u003cp\u003eThree: Two \u003cstrong\u003eTsuyu Hikari, Kirari, Seimei \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFive \u2028\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eTogether, these 5 single varietal matcha demonstrate the incredible range of qualities and flavour profiles in the Velvet 7 series. From refreshing to rich, floral to nutty, sweet to seaweedy – you will experience it all. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTsuyu Hikari, Kirari, Oku Yutaka, Ooiwase, Seimei \u2028\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSeven: The Entire Collection \u003c\/strong\u003e\u2028\u003c\/p\u003e\n\u003cp\u003eFor the deeply curious and the most enthusiastic matcha lovers out there, we offer you the collection in its entirety. As a whole set it has much to teach us about the nuances, terroir, and craftsmanship of this exhilarating form of green tea. \u003c\/p\u003e\n\u003cp\u003eEach pack is 10 grams, for approximately 3 servings. \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Cultivate Tea","offers":[{"title":"Three: One \/ With Gift Box","offer_id":51197426729240,"sku":null,"price":75.0,"currency_code":"CAD","in_stock":true},{"title":"Three: One \/ No Gift Box","offer_id":51197426762008,"sku":null,"price":65.0,"currency_code":"CAD","in_stock":true},{"title":"Three: Two \/ With Gift Box","offer_id":51197426794776,"sku":null,"price":75.0,"currency_code":"CAD","in_stock":true},{"title":"Three: Two \/ No Gift Box","offer_id":51197426827544,"sku":null,"price":65.0,"currency_code":"CAD","in_stock":true},{"title":"Five \/ With Gift Box","offer_id":51197426860312,"sku":null,"price":113.0,"currency_code":"CAD","in_stock":true},{"title":"Five \/ No Gift Box","offer_id":51197426893080,"sku":null,"price":108.0,"currency_code":"CAD","in_stock":true},{"title":"Seven: The Entire Collection \/ With Gift Box","offer_id":51197426925848,"sku":null,"price":155.0,"currency_code":"CAD","in_stock":true},{"title":"Seven: The Entire Collection \/ No Gift Box","offer_id":51197426958616,"sku":null,"price":150.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0091\/5737\/8153\/files\/velvet7.jpg?v=1770343077"}],"url":"https:\/\/cultivatetea.com\/collections\/rove-concepts.oembed","provider":"Cultivate Tea","version":"1.0","type":"link"}